Winnie Lai Pei Yin

Winnie Lai Pei Yin is an experienced Marketing Executive at BRANDTHINK since April 2017, specializing in managing social media for high-profile clients such as Marks & Spencer and Crabtree & Evelyn. Responsibilities include executing significant campaigns, enhancing client marketing strategies, and producing optimized content across various channels. Prior to this role, Winnie worked at Great Eastern Life as Training and Project Support, where initiatives led to a notable increase in agency recruitment and the establishment of a branding program aimed at university students. Winnie holds a Bachelor of Psychological Science in Psychology and Management from Monash University and completed the Australian Matriculation Programme at Sunway College.