Scott Kurnit

Scott Kurnit founded and served as chairman and CEO of About, Inc. as it grew to a public market value of $1.7 billion and was the fifth largest of all Web properties. About invented or popularized important Internet staples such as blogging, content SEO and contextual pay-per-click advertising. He sold About US to Primedia for $724 million. About was then owned by the New York Times Company and IAC.