Brandwatch is a digital consumer intelligence company headquartered in Brighton, England.

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Brandwatch

Ulrik Bo Larsen is the President at [Brandwatch](/org/brandwatch). Ulrik has also held the position of Founder & CEO at [Falcon.io](/org/falcon-social) from June 2012 to June 2021. Prior to that, they were Cofounder at Mingler A/S from January 2005 to March 2015. Ulrik Bo Larsen began their career as a Senior Technical Project Manager at KRING Technologies A/S from July 2004 to July 2006. Ulrik then worked as a System Architect at NetDoctor.com from August 2000 to June 2004. Ulrik Bo Larsen's earliest experience was as a Consultant at Oracle Corporation from September 1998 to July 2000.

Some individuals on their team include Ben Goodband - CFO, Michael Amsinck - Chief Product Officer, and Edward Crook - Chief Strategy Officer.

Ulrik Bo Larsen

Michael Amsinck is the Chief Product Officer at [Brandwatch](/org/brandwatch). Michael has over 20 years of experience in the software industry, with a focus on marketing management. 

Amsinck began their career as an Account Manager at NetPeople in 2000. Michael then moved to Framfab in 2006, before joining Dell APJ as a Consultant in September 2006. Michael was stationed in Singapore from October 2007, working on the DaVinci transition for APJ. Their main focus areas during the transition were tool implementation and end-to-end production process documentation and implementation. 

In November 2008, Amsinck joined AdPeople Worldwide as Business Director & Head of Product, heading up SoftwarePeople, which developed software for the marketing management space. Michael left AdPeople in June 2015 to join [Falcon.io](/org/falcon-social) as Chief Product Officer, before moving to [Brandwatch](/org/brandwatch) in July 2021. 

During their time at AdPeople Worldwide, Amsinck was responsible for managing and implementing projects in Korea, Japan, China, Hong Kong, Malaysia, Singapore, Thailand, India, Australia & New Zealand.

Michael Amsinck attended the Mannaz Leadership & Management Programme at Mannaz, a school specializing in courses, training, and consulting services. Michael also attended IMMA - Interactive Media & Marketing Academy, where they studied math and English. Finally, they completed their education at Virum Gymnasium, a school specializing in math and English.

Michael Amsinck reports to Ulrik Bo Larsen, President. Some of their coworkers include Colin Burns - VP, Professional Services, Anders Kloster - COO, and Katja Garrood - Chief Brand Officer.

Michael Amsinck

Ben Goodband is the current CFO at [Brandwatch](/org/brandwatch). Prior to this, they served as the interim CFO at London Stock Exchange Group (LSEG) from February 2021 to December 2021. Goodband has also held the position of Global Head of Decision Support & FP&A at Refinitiv from October 2018 to February 2021, and Head of Finance EMEA Investment & Advisory at [Thomson [Reuters](/org/reuters)](/org/thomson-reuters) from May 2008 to September 2010. 

Goodband began their career at [Thomson [Reuters](/org/reuters)](/org/thomson-reuters) in September 2010 as the Global Head of Finance for Financial and Risk Decision Support & Planning. In this role, they were responsible for the monthly reporting and all aspects of commercial finance support for the European business heads of Investment Banking, Retail Wealth Management, Corporate segments, and Investment Management. Goodband also prepared business cases and provided financial rationale for product migrations and sun setting of products following the merger of Thomson Financial and [Reuters](/org/reuters). 

In May 2008, Goodband was promoted to Head of Finance EMEA Investment & Advisory at [Thomson [Reuters](/org/reuters)](/org/thomson-reuters) Markets. In this role, they were responsible for a team of two experienced finance managers, monthly reporting, and all aspects of commercial finance support for the EMEA based teams in Investment Banking, Retail Wealth Management, Corporate segments, and Investment Management. Goodband was also responsible for providing finance support for M&A activity within the I&A division in Europe and undertook due diligence for 2 acquisitions as well as working on the post acquisition commercial strategy with the relevant business managers. 

Goodband has a proven track record of success in finance and has played a key role in several major organizations. Ben is an experienced leader with a strong background in financial planning and analysis. Goodband is a strategic thinker who is able to see the big picture and make decisions that are in the best interests of the organization.

Ben Goodband has a BA Hons in Ben'story & Archaeology from the University of Leicester. Ben also has certification from CIMA in ACMA.

Ben Goodband reports to Ulrik Bo Larsen, President. Some of their coworkers include Anders Kloster - COO, Clive Pocock - VP, Global Sales Operations, and Michael Amsinck - Chief Product Officer.

Ben Goodband

Annie Macavoy has spent their career in Human Resources, leading teams through periods of transformation and change. Annie is currently the Chief People Officer at [Brandwatch](/org/brandwatch), a health technology company providing domiciliary care to enable clients to live healthier lives in their homes.

Previously, Annie was the Interim Group Chief People Officer at Medik8, a rapidly expanding scale-up business operating globally. During their time at Medik8, Annie led the transformation of the People / M&A and T&A teams, including change management, HR Capability, best practices and implementation of operational and centres of excellence models. Annie also designed and implemented the People, Talent Acquisition and M & A strategy to support aggressive scale up via M & A and organic growth.

Annie is a business champion of workforce profiling across the entire group, with a specific focus on supporting significant Product & Technology investment during rapid growth of internationalisation and globalisation of technology solutions.

Annie Macavoy's educational career consists of a Bachelor's degree in Human Resources Management and Services from the Chartered Institute of Personnel Development, a Diploma in Personnel Management from the University of Northampton, and an MBA in Psychology from AC Open. Annie also has Nursing Studies and GCSE's from Tile Hill College & Cardinal Newman School. In addition, they have certification from LinkedIn in Human Resources Foundations, Managing Diversity, Organizational Learning and Development, Strategic Human Resources, and Talent Management.

Their manager is Ulrik Bo Larsen, President. Annie Macavoy works with Clive Pocock - VP, Global Sales Operations, Ben Goodband - CFO, and Michael Amsinck - Chief Product Officer.

Annie Macavoy

Colin Burns is the Vice President of Professional Services at [Brandwatch](/org/brandwatch). Colin has over fifteen years of experience in customer success, professional services, and customer support. 

Colin started their career as a Marketing Manager for social media at [Chipotle Mexican Grill](/org/chipotle-mexican-grill) and [Red Bull](/org/red-bull). Colin then transitioned to the online dating industry, where they worked as the Marketing Manager for social media at Match.com. Colin's career in social media continued when they transitioned to [AT&T](/org/att) as the Senior Manager for Digital and Social Media. 

In 2013, Colin joined [Sprinklr](/org/sprinklr) as the Global Senior Director for Customer Success. Colin was responsible for managing customer success, professional services, and customer support teams. Colin remained with [Sprinklr](/org/sprinklr) until 2021 when they joined [Brandwatch](/org/brandwatch) as the Vice President of Professional Services.

Colin Burns has a Bachelor of Arts in Theirtory from [Texas Christian University](/org/texas-christian-university) and a Master of Business Administration (MBA) from [The University of Texas at Dallas](/org/the-university-of-texas-at-dallas). Colin also has certifications from [Sprinklr](/org/sprinklr) in [Sprinklr](/org/sprinklr) Research Analyst Pro, [Sprinklr](/org/sprinklr) Community Manager Pro, and [Sprinklr](/org/sprinklr) Modern Care Agent Pro.

They work with Chris Bingham - CTO, Katja Garrood - Chief Brand Officer, and Ben Goodband - CFO. Colin Burns reports to Ulrik Bo Larsen, President.

Colin Burns

Clive Pocock has over 25 years of experience in sales operations and has held senior positions at some of the world's leading technology companies. Clive is currently the VP of Global Sales Operations at [Brandwatch](/org/brandwatch), a leading provider of social media monitoring and analytics software.

Clive began their career in 1985 as a Production Manager at Digital Research, a software company that was acquired by Novell in 1991. Clive then joined Informix Software as IT Director in 1992. In 1997, they joined Siebel Systems as Operations Director. Siebel was acquired by Oracle in 2006.

At [VMware](/org/vmware), Clive served as Senior Director of Worldwide Professional Services Operations from 2008 to 2017. Clive then joined [Everbridge](/org/everbridge) as Director of International Sales Operations in 2021.

Clive has a proven track record of success in sales operations and has played a key role in the growth and success of many leading technology companies.

Clive Pocock reports to Ulrik Bo Larsen, President. Clive Pocock works with Chris Bingham - CTO, Ben Goodband - CFO, and Katja Garrood - Chief Brand Officer.

Clive Pocock

Chris Bingham is the CTO. Chris leads the worldwide technology teams responsible for product development, research, and support. He brings experience in leadership, management, software architecture, and data science to the company. He's also an expert in high-scalability systems and text analytics, and named on several U.S. patents.

Prior to [Brandwatch](/org/brandwatch), Chris was the founding CTO of Crimson Hexagon, where he built the product and team from scratch to be a leader in social data analytics. Chris led the strategic design and development of enterprise-class technology products at a number of global software companies, including Apple, Disney, and Netscape.

He also contributed to the success of high-growth companies in the Boston technology ecosystem, including [Fairmarket](/org/fairmarket), Coalesix, [Icosystem](/org/icosystem), and Jana. Chris holds a B.A. in computer science from [Dartmouth College](/org/dartmouth), and is an avid cyclist and musician. 

Chris Bingham

Zvezdelina Dimitrova

Sophie Hunt

Anna Alber

Anders Kloster

Edward Crook

Stefan Laage

Matt Amick

Katja Garrood is the Chief Brand Officer, and one of the founding team members. She spent the early years working on app designs and establishing the [Brandwatch](/org/brandwatch) brand. As the company grew and the company expanded internationally, her focus moved to building and leading design teams.

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