Christal Yim

Christal Yim is an accomplished professional with extensive experience in strategic partnerships and business generation, particularly in the international franchise sector within the bakery industry. Currently serving as General Manager for BreadTalk Group Pte Ltd since May 2015, Christal has successfully secured new partnerships to expand the brand's global presence while ensuring product consistency and quality control. Previous roles include General Manager at First Street Teochew Fish Soup, where Christal drove substantial revenue growth through innovative business strategies, and as Head of Branding for the Restaurant Division, leading high-profile brands such as Din Tai Fung. Prior to joining BreadTalk, Christal held director and managerial positions at Edible Blossoms Pte Ltd and MP International Pte Ltd, gaining a strong foundation in marketing communications and brand management.