Mihaela Novac

Mihaela Novac is an accomplished professional with extensive experience in product and growth strategy, particularly in mobile applications and digital transformation. Currently serving as VP of Product & Growth Strategy at Breakpoint Studio for the Slopes: Ski & Snowboard app, Mihaela drives growth initiatives and product development. Previous roles include Senior Consultant at N9 Intelligence, Chief Product & Growth Officer at WTS Positioning Solutions, and Chief Marketing Officer at Tinitell, where Mihaela played a pivotal role in launching products in multiple international markets. With a background as CEO and Strategy Director at FourHooks and experience at leading advertising firms such as JWT Worldwide and Leo Burnett, Mihaela has developed strong expertise across marketing, client management, and data analytics. Mihaela holds a BS in Economics and Foreign Affairs from Babes-Bolyai University.