Justin McDonald

Justin McDonald is an experienced marketing professional with a robust career in the sports industry, currently serving as the Executive Vice President and Chief Marketing Officer at Breeders’ Cup World Championships since January 2012. McDonald has overseen brand awareness, ticketing, broadcast, and wagering marketing plans for this prestigious event. Previous roles include Vice President of Marketing & Digital Media at JLM Strategies, where strategic marketing services were provided to various clients, and Vice President at Empire Racing Associates, where a multi-billion dollar business plan was developed for a racing franchise. McDonald also held positions at Friends of New York Racing, National Thoroughbred Racing Association, and Merkley + Partners, showcasing a strong background in marketing, sponsorship sales, and business development. Educational background includes a degree from the State University of New York at Oswego.