Alvin Soon

Alvin Soon currently serves as President at BREITLING, overseeing P&L accountability and comprehensive business and brand management for Greater China and South East Asia since August 2015. Prior experience includes serving as Retail and Consumer Marketing Director for Asia Pacific Emerging Markets at Lenovo from August 2013 to August 2015, where leadership of a retail and marketing team focused on driving business objectives and enhancing shopper experience. Alvin also held the position of Head of Branded Retail for South East Asia at Nokia from May 2010 to August 2012, where responsibilities included global retail strategy and marketing implementation. Earlier roles include Brand Director at LVMH Watch and Jewellery, managing sales and marketing for TAG Heuer, and a sales and marketing position at F J Benjamin. Alvin Soon holds an Hons degree in Business with a specialization in Marketing from the University of Bradford, which was obtained in 2003.