Martina Ferrario

Martina Ferrario is a Junior CRM Manager at BREITLING since November 2022, where responsibilities include global editorial calendar planning and the implementation of email marketing campaigns, as well as database segmentation. Previously, as a CRM Marketing Specialist at MIRTA, Martina managed various CRM channels and implemented customer journey strategies to enhance engagement and retention. Experience also includes a role in business development at Istituto Marangoni, where sales reports were monitored, and prospects were engaged, along with project work at Andante Hong Kong in art business development and digital marketing at Accenture. Martina holds a Master's Degree in International Business from Università Cattolica del Sacro Cuore and is pursuing further education in Art Business at Sotheby's Institute of Art, along with multiple language qualifications in Chinese and Italian.