BRF
Firas Mahfouz is an accomplished Sales Manager at BRF, with extensive experience in sales and marketing across various sectors. Since April 2017, Firas has excelled in roles including Modern Trade and E-commerce Channel Sales Manager, where oversight of major trade customers resulted in significant contributions to overall company sales. Previous positions at Napco Group of companies included Trade Marketing Manager, Traditional Trade Manager, and Senior Sales Team Leader, demonstrating a strong progression in sales leadership. Firas's analytical skills and ability to devise strategic sales tools have been instrumental in enhancing product positioning and driving brand growth. Educational qualifications include a Master of Business Administration in International Business from UCAM Universidad Católica San Antonio de Murcia and a Bachelor of Business Administration from Business and Computer University.
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BRF
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BRF S.A. is a multinational Brazilian company that owns a diverse portfolio of products and is a producer of foods. The Company's segments include Brazil, Latin America (LATAM), Europe, Middle East and North of Africa (MENA), Asia, Africa and Other Segments. These segments include sales of all distribution channels and operations subdivided in to poultry, pork and other, processed, and other sales. The poultry operations include the production and sale of whole poultry and in-natura cuts. The pork and other operations involve the production and sale of in-natura cuts. The processed operations include the production and sale of processed foods, frozen and processed products derived from poultry, pork and beef, margarine, vegetable and soybean-based products. The other sales operations include the commercialization of flour for food service and others. Other segments include sale of in-natura beef cuts, agricultural products and animal feed.