Luciana Bülau

Luciana Bülau is an accomplished marketing executive with extensive experience in brand management and communication across various sectors. Currently serving as the Head of the Sadia brand and the Perdigão Brand in Brazilian Marketing at BRF, Luciana has also been a member of the National Board at ABA since January 2023. Previous positions include Planning VP at Santa Clara, Partner at TREE Consultancy, Marketing Director at Chicco Brazil, and Consumer Lifestyle Marketing Director at Philips do Brasil. Luciana has a robust educational background with an MBA from FGV and a degree in Advertising from USP, complemented by significant leadership in high-profile marketing initiatives and P&L responsibilities throughout a diverse career.