Ricardo Couto

Ricardo Couto is a seasoned sales professional with extensive experience in the food and beverage industry. Currently serving as Sales Manager at BRF since June 2018, Ricardo has previously held key positions including Sales Supervisor at Polenghi Indústrias Alimentícias Ltda. and Chief Executive Officer at Spal Indústria Brasileira de Bebidas S/A. Ricardo's expertise encompasses coaching, customer prospecting, sales strategy alignment, and performance analysis. With a Master's degree in Marketing from Universidade Santo Amaro and additional studies at Pontifícia Universidade Católica do Paraná, Ricardo combines academic knowledge with practical experience to drive sales and marketing effectiveness.