Bridal Collective
Tracie (Willis) Williams has had a successful career in marketing, with their most recent role being Global Marketing Director at Bridal Collective since May 2023. Prior to that, they served as Global Marketing Manager and Global Digital & Europe Marketing Manager at the same company. Tracie also had experience as a Global Digital & UK Marketing Manager and UK Marketing Manager at Bridal Collective. Before joining Bridal Collective, they worked as a Web and Marketing Manager at TVonics Solutions Ltd from September 2008 to January 2012.
Tracie (Willis) Williams completed a BA(hons) in Multimedia with a focus on Digital Communication and Media/Multimedia from Swansea Institute from 2003 to 2006. Tracie further pursued their education and earned an MA in Visual Communication with a specialization in Design and Visual Communications, General from Swansea Institute between 2006 and 2008.
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Bridal Collective
Bridal Collective (formerly known as Enzoani) is a multiple award-winning bridal manufacturer with a highly sought-after portfolio of bridal brands. Its flagship collection Enzoani launched in 2006. Since its initial launch, it quickly became one of the most coveted brands across multiple continents due to its dedication to innovative style, exceptional quality, and above all, a fit and finish like no other. Each season, the brand continues to expand with the aid of growing consumer and media support, achieving both a strong national and global presence with offices established in the United States, Europe, United Kingdom, and Africa, along with dedicated retail locations in over 60 countries. Our gowns are sold exclusively through premium authorized retailers and are never sold online. In 2019, Bridal Collective debuted the remarkable ÉLYSÉE brand. ÉLYSÉE represents Bridal Collective’s first entry into the mainstream bridal market with its high-end appeal at accessible pricing. And with the launch of its edgy and sexy PEN·LIV brand in 2022, Bridal Collective continues to uphold the excellence that it has come to be known for, while continually producing outstanding designs and paving the way in the world of bridal. In 2020, Enzoani re-branded the company name to become Bridal Collective. With a growing brand portfolio, the company name needed a new approach to make sure each brand receives the specialized attention and representation it deserves. Changing the company name to Bridal Collective allows better support and the ability to build each collection while also focusing on the future development of each brand.