Joaquin Arcila

Joaquin Arcila has a diverse work experience in the field of marketing and digital strategy. Joaquin began their career as a Marketing Specialist/Manager at ZF Friedrichshafen and later joined Doransky & Associates as a Partner/VP of Client Services, where they were responsible for managing client relationships and developing new business strategies. Arcila then worked at McCann Worldgroup as an Account Supervisor before joining Grey Canada as a Global Account Director, overseeing the agency's client business and managing strategic planning cycles. Joaquin also provided management and strategic guidance as a Consultant for Klick & The Marketing Store, working on loyalty and CRM programs for various clients.

In 2010, Arcila joined INNOCEAN Worldwide Canada as an Account Supervisor, where they played a significant role in helping Hyundai consolidate its presence in Canada and received recognition for a Superbowl Ad. Joaquin then moved on to Canadian Tire Corporation as a Digital Marketing Manager, where they improved the company's digital delivery and mentored team members. Arcila continued to excel in performance marketing strategies as a Sr. Marketing Manager at JUST EAT, surpassing targets for product and advertising awareness.

Their most recent work experience includes serving as the Director of Digital Marketing at Giant Tiger, where they spearheaded the company's transformation by implementing digital-first strategies and elevating standards for acquisition, activation, retention, growth, and engagement. Currently, Arcila holds the position of Director of Digital and eCommerce at Bridgehead Coffee, where they are responsible for leading brand strategic planning and achieving core achievements such as growing the digital ecosystem and improving brand positioning.

Joaquin Arcila attended Universidad de la Comunicación, S.C. from 1992 to 1996 where they completed their Bachelor's degree in Advertising & Marketing. Afterward, they pursued a Post-graduate degree in Marketing/Marketing Management, General at Tecnológico de Monterrey from 1997 to 1998.