Marketing And Brand Management

The Marketing and Brand Management team at Bridges Consumer Healthcare is responsible for developing, executing, and analyzing marketing strategies to promote over-the-counter health and personal care brands. This team works to identify unmet consumer needs, build brand awareness, and drive engagement through both digital and traditional marketing channels. They manage brand positioning, oversee marketing projects, and utilize data analytics to optimize campaign performance and ensure the brands effectively bridge the gap between consumer needs and their products, helping people achieve their full potential.