Bridgestone EMEA
Blanca Moreno is an accomplished digital marketing professional with extensive experience in coordinating digital strategies across various sectors. Currently serving as the South West Region Digital Marketing & Media Coordinator at Bridgestone EMEA since April 2018, Blanca oversees digital activation for the company's brands in Spain and Portugal, including notable projects such as "Ruta Firestone" and Olympic sponsorships. Prior roles include South West Region Digital Marketing Coordinator at Mahou San Miguel, where Blanca co-led innovation initiatives, and Digital Marketing Manager positions at Annapurna Beyond Sport and Womenalia, contributing to brand development and communication strategies. With educational credentials from prestigious institutions, including a Master in Digital Communication and specialized courses in B2B marketing, Blanca continues to drive innovation and enhance brand visibility through digital channels.
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Bridgestone EMEA
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Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in premium tyres and sustainable mobility solutions. Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region. Bridgestone EMEA operates 13 tyre plants, a major R&D centre, and a proving ground, and serves its customers in an extensive retail network with thousands of touchpoints. Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business. For more information about Bridgestone, please visit www.bridgestone.com and press.bridgestone-emia.com