Lorenzo Piccinotti

Lorenzo Piccinotti is an accomplished sales and marketing professional with extensive experience in strategic operations and brand management, particularly within the automotive sector. Since July 2007, Lorenzo has held various leadership positions at Bridgestone EMEA, culminating as Sales Operations Director for South Europe, where responsibility includes aligning go-to-market strategies and overseeing core business functions to drive growth and profitability. Prior roles include Marketing Director and Head of Marketing & Network Operations for South Region, where Lorenzo successfully led comprehensive marketing initiatives across multiple countries, enhancing product positioning and brand engagement. Additional experience includes a board position at Ecopneus and prior roles at AGV S.p.A. in trade marketing and sales support. Lorenzo holds a degree in Economics from Università di Pavia and has pursued further education in coaching and business management.