Mark Kessen

Mark Kessen is an accomplished professional with extensive experience in various roles across the automotive and digital marketing sectors. As the owner of Theperfectserve.be, a highly regarded Belgian blog on gin and gin-tonic, Mark has positioned the site among the top-30 gin blogs worldwide. Currently serving as Head of Channel Strategy and Online Channel Manager at Bridgestone EMIA, Mark leads initiatives involving Amazon Europe and the Bridgestone Approved Webshop approach. His previous tenure at Michelin included key positions in business development and partnership management across the Benelux region, where significant achievements included the creation of added value services and innovative digital solutions. Mark's earlier career involved editorial leadership at vzw 24u.be and Racingworld.be, enriching his expertise in media and marketing. Mark holds an MBA from Hogeschool-Universiteit Brussel and a Bachelor's in Marketing from Hogeschool PXL.