Mike de Ridder

Mike De Ridder is an experienced Marketing and Sales professional with a strong background in the motorcycle and power equipment industries. Currently serving as the Motorcycle Sales & Marketing Manager for Bridgestone EMEA since March 2020, Mike previously held various marketing roles at Honda Motor Europe Ltd from October 2014 to March 2020, including Marketing & PR Specialist for the Motorcycles Benelux and Marketing Coordinator for the Motorcycle & Power Equipment division. These positions involved overseeing corporate marketing activities, coordinating European brand campaigns, managing corporate websites, social media, and dealer support, as well as organizing significant events such as motorcycle fairs and festivals. Mike's career commenced with several job student positions at British American Tobacco, contributing to the finance and accounts receivable departments while pursuing a Master's degree in Applied Economic Sciences with a focus on Marketing from Ghent University.