Racha Chamseddin

Racha Chamseddin currently serves as Head of Retail at Bridgestone EMEA since January 2024. Prior to this role, Racha held various positions at Nestlé Nespresso SA from June 2016 to January 2024, including Regional Commercial Manager and Regional Retail Manager, focusing on retail development strategy and network alignment with brand priorities. Racha's experience also includes significant roles at Chalhoub Group from October 2012 to April 2016, where responsibilities encompassed commercial management, team restructuring, and establishing new brand distributions in the UAE. Earlier career highlights feature a Business Manager position at Fattal Group and a Consumer Lending Officer role at Bank Audi. Racha holds an MBA in Marketing from ESA Business School and completed a strategy and innovation program at IMD.