Bridgestone EMEA
Sonia Hiboux is an experienced digital marketing professional with a strong background in strategic marketing and communication across various industries. Currently serving as the Digital Marketing Manager for Bridgestone EMEA, Sonia oversees the definition and implementation of digital strategies for France and Benelux, focusing on brand visibility, customer acquisition, and retention, in addition to managing digital transformation projects. Previous roles include International Marketing Communication Manager at kheoos, International Search Engine Marketing Specialist at Boohoo Group PLC, and Marketing Communication Manager at Autolia Group, among others. Sonia holds multiple degrees in digital marketing, marketing communication, and economics from prestigious institutions.
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Bridgestone EMEA
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Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in premium tyres and sustainable mobility solutions. Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region. Bridgestone EMEA operates 13 tyre plants, a major R&D centre, and a proving ground, and serves its customers in an extensive retail network with thousands of touchpoints. Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business. For more information about Bridgestone, please visit www.bridgestone.com and press.bridgestone-emia.com