Bridgestone Retail Operations, LLC (BSRO) is a subsidiary of Bridgestone Americas and Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions. BSRO operates the world's largest chain of company-owned auto care and tire stores. With four retail brands and 2,200 stores nationwide, BSRO is headquartered in Nashville, Tennessee and employs nearly 22,000 teammates. ​

Firestone Complete Auto Care:​

It’s no secret that Firestone Complete Auto Care is the best place to find Bridgestone and Firestone tires, but it’s also America’s largest auto service retailer. Since 1926, Firestone has delivered high quality automotive maintenance and repairs, including alignments, brakes, batteries, heating and cooling, diagnostics and oil changes. Today with over 1,700 neighborhood locations and 4,000 ASE certified technicians, Firestone Complete Auto Care helps keep cars running newer, longer.​

Tires Plus:​

Since 1976, Tires Plus Total Car Care has been committed to everyday conveniences like premium name brands, low prices and fast, dependable service. Featuring a full line of Bridgestone and Firestone tires, plus automotive services ranging from alignments to brakes, batteries to oil changes, shocks and more, Tires Plus stores in neighborhoods across 20 states are the car care provider where your time and your dollar are guaranteed to be valued.​

Hibdon Tires Plus:​

With 27 stores throughout Oklahoma, Hibdon Tires Plus offers a full line of Bridgestone and Firestone tires, plus automotive services ranging from alignments to batteries, brakes to oil changes, shocks and more. Consistently voted the #1 tire store in Oklahoma, Hibdon Tires Plus has remained fully committed to quality, value and family driven service for more than five decades​

Wheel Works:​

This small but mighty chain provides top-notch auto care for BSRO's west coast customers. A challenger brand in our portfolio with extreme popularity in sunny California.​


Automotive

Retail

Bridgestone Retail Operations, LLC

James Riley

Nick Smith

Don Becker

Alfie Balquin

Michelle Gaston

Josie Vaughn

Joseph Willenbrink

Chris Goldsby

Chastity Fox

Amanda E.

Alysa Hall

Michael Ranallo

The Marketing Team at Bridgestone Retail Operations, LLC is responsible for developing and executing strategic initiatives that enhance brand visibility and drive customer engagement across the company's diverse retail brands. This team focuses on digital marketing, field promotions, and brand strategy, ensuring that messaging resonates with customers while promoting the high-quality automotive services and products offered at locations like Firestone Complete Auto Care and Tires Plus. Through innovative campaigns and targeted outreach, the Marketing Team aims to reinforce BSRO's reputation as a leader in auto care and tire retailing.

Marketing Team

Human Resources and Talent Acquisition

Operations Team

Retail Management Team

Marketing Team

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Other teams at Bridgestone Retail Operations, LLC

Human Resources and Talent Acquisition

Operations Team

Retail Management Team