Keith Morris has over two decades of experience in the tire and manufacturing industries, currently serving as the Manager of Market Analytics at Bridgestone Americas since March 2000. In this role, Morris leads commercial and passenger/light truck performance audits, provides market insights, and conducts tire forensics analysis. Previous positions at Bridgestone include Project Engineer, where Morris focused on field adjustment reporting and tire development coordination, as well as Industry Analyst and Process Engineer, representing the company in industry statistical forecasting committees. Earlier career experience includes roles as a Manufacturing Engineer at Eaton Corporation and Plant Engineer during a co-op at D. H. Compounding. Morris holds a Bachelor of Science in Mechanical Engineering from the University of Tennessee, Knoxville.
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