Oliver Wales

Oliver Wales is a seasoned Senior Digital Strategist and Business Development Manager with extensive experience in the digital consulting sector. Currently serving as a Senior Digital Strategist and BDM at Bright Labs since December 2023, Oliver leads new business and pre-sales strategies while developing proposals and RFP responses. As the Founder and Senior Digital Strategist/BDM at Waypoint Advisory, Oliver enhances the capabilities of digital agencies to improve sales and marketing decisions. Previous roles include Senior Digital Strategist positions at Exo Digital and EngineRoom, where Oliver developed key digital strategies, account management strategies, and customer acquisition initiatives. Additional experience includes a contract role as Head of Marketing at Perion, achieving a successful go-to-market strategy, and various account management and experience design positions. Oliver holds a Diploma of Graphic Design from Martin College and a Higher School Certificate from Pennant Hills High School.