Friso Pankonin

Friso Pankonin is a seasoned creative professional with extensive experience in photography, film direction, and art direction. Since 2005, Friso has owned Graytables, a creative studio in Amsterdam that delivers impactful imagery and design for various clients. In addition to individual projects, Friso has served as a Commercial Film Director and Photographer for BrightPensioen, directing animations for the 2022 FOR Campaign, and as a Music Video Director for Fifth House Music. Other notable roles include Commercial Film Director and Art Director for Sibando UG and NINA AMIRI DESIGN, where Friso crafted innovative visual identities and directed several projects. Noteworthy previous positions include Art Director for Verivox GmbH and Tommy Hilfiger, where Friso developed brand-consistent photography styles. Educationally, Friso holds a BFT degree in Camera/Light from the Netherlands Film Academy.