Tanya Rusakovich Esteves

Tanya Rusakovich Esteves is an experienced Senior Digital Content Strategist at Brighthouse Financial, where responsibilities include developing comprehensive content optimization plans, utilizing Adobe Analytics for performance insights, and consulting on A/B testing and personalization efforts to enhance user engagement. Previous roles span digital marketing and operations at Lowe's Companies, Inc. and Electrolux, focusing on content management, e-commerce strategies, and user experience optimization. Additionally, Tanya has a background in marketing and public relations, having held positions across various companies, including Marketing and Event Manager at Ginza Project OOO and legislative aide roles. Educational credentials include a Bachelor's in Marketing with an International Business concentration from Queens University of Charlotte and a Digital Marketing Professional Certificate from Georgetown University.