Ian Watkins

Ian Watkins is an experienced pricing and retail manager with a strong background in revenue optimization and pricing strategy across various sectors in the travel and transportation industry. Currently serving as the Pricing and Retail Manager at Brighton & Hove Buses and Metrobus since October 2023, Ian has previously held significant roles including Commercial Manager at Holiday Taxis Group and Winter Trading Manager at Neilson Active Holidays, where responsibilities included maximizing revenue, maintaining competitive pricing, and managing pricing models. Past positions as Commercial Development Analyst and Trading Manager at companies such as Vanguard Car Rental and Education Travel Group involved strategic pricing for diverse travel products. Ian's career began at National Westminster Bank, followed by several roles in yield management at organizations like Hayes and Jarvis and First Choice Holidays. Ian holds a 2:1 degree in Social Anthropology from the University of Sussex.