Marc Asmus has a diverse work experience in marketing roles. Marc currently serves as the Director of Marketing Operations at Brighton Jones, where they have been employed since December 2022. Before this, they held the position of Senior Marketing Operations Manager at the same company from April 2019 to December 2022. Prior to Brighton Jones, Marc worked as a Marketing Automation Manager at the company from March 2017 to March 2019.
Before joining Brighton Jones, Marc served as the Digital Marketing Manager at Chasing Fireflies from November 2013 to January 2017. Marc successfully managed a digital advertising budget of over $1.2 million and achieved a significant increase in non-brand search campaign revenue. Marc was responsible for managing Google AdWords and Bing Ads paid search campaigns.
Prior to Chasing Fireflies, Marc worked as an Online Marketing Analyst at The Walking Company from November 2012 to November 2013. Marc managed a budget of more than $1 million for Google AdWords and Bing Ads paid search campaigns in collaboration with an agency. Marc also evaluated metrics using Kenshoo bid management software and launched the company's first display remarketing campaign.
Before The Walking Company, Marc served as a Marketing Analyst at Cal Poly State University from August 2012 to November 2012. Marc successfully increased the utilization and return on investment of Hobsons Customer Relationship Management (CRM) and created a contact capture program. Marc also wrote email copy and executed targeted email campaigns based on subscribers' interests.
Starting their career at Territory Ahead, Marc worked as a Marketing Analyst from August 2010 to August 2012. Marc then moved on to become a Marketing Coordinator at Experts Exchange, LLC, where they worked from June 2006 to June 2010.
Marc Asmus earned their Bachelor's Degree in Business Administration with a focus on Marketing Management from California Polytechnic State University-San Luis Obispo. Marc completed their studies at the university from 2002 to 2006.
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