Teresa Celmer has a strong background in marketing and brand strategy, with extensive experience in various leadership roles. Teresa is currently serving as the Chief Marketing Officer at BrightStar Care, where they oversee all marketing programs and initiatives, develops long and short-term strategies, and leads internal and external communications. Prior to this, they held the position of Senior Vice President of Marketing and Vice President of Marketing at the same company, where they focused on brand awareness, engagement, and conversion among different audiences.
In addition to their work at BrightStar Care, Teresa Celmer has also contributed to other organizations. Teresa serves as a Board Member at Hope Loves Company, Inc., where they support families impacted by Amyotrophic Lateral Sclerosis (ALS) or Lou Gehrig's disease through brand building strategies and awareness initiatives. Furthermore, they are the Board Chair at Talent Marketing Board, leading BrightStar Care's membership in the community of employer brand and recruitment marketing leaders.
Previously, Teresa Celmer held the position of Board Chair at SocialMedia.org, where they led their company's membership in the community of social media leaders at top brands. Teresa also worked as the Brand Director of Consumer Marketing at Ace Hardware, overseeing brand strategy and multi-channel executions. Prior to that, they served as the Director of NA Brand Marketing and Director of Brand and Channel Marketing at Robert Bosch Tool Corporation NA, where they were responsible for driving marketing strategy, brand revitalization, and channel development.
Earlier in their career, Teresa Celmer held roles such as Global Brand Director and Global Marketing Director at Fellowes Brands, where they played a key role in strategic development, brand marketing, and new product development.
Overall, Teresa Celmer has a proven track record of driving brand awareness, developing marketing strategies, and building strong relationships with agency partners and franchise owners. Teresa brings extensive expertise in various marketing disciplines and a passion for making a positive impact in the home care industry and supporting families in need.
Teresa Celmer has a Bachelor of Business Administration (BBA) degree with a focus on Marketing from The University of Iowa Tippie College of Business. Teresa pursued further education and obtained a Master of Business Administration (MBA) degree in Marketing from Loyola University Chicago between the years 1990 and 1994. In 2022, they attended Kellogg Executive Education for the Chief Marketing Officer Program, further enhancing their expertise in Marketing/Marketing Management.
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