Nicola Best

Nicola Best is an accomplished Group Sales Director at Brightstar Hospitality Management, since November 2021, with extensive experience in the hospitality industry, particularly in managing diverse revenue streams such as MICE, CRO, corporate accommodation, and events. Previous roles include Team Manager and Quality Coach at Arvato CRM Solutions, and Account Director at Interstate Hotels & Resorts, where a strong record in driving business growth through innovative sales strategies was established. Further expertise was gained in positions such as National Account Manager at Sodexo Prestige Venues & Events, Thrifty Car & Van Rental, and Europcar, managing significant account portfolios and driving new business opportunities. Nicola Best holds a degree in Tourism and Travel Management from the University of Edinburgh Business School.