Brighttail
Matthew Lewsadder is the founder and managing director of Brighttail, a full-service B2B marketing agency. Matthew has experience in marketing strategy, branding, demand creation and generation, martech, and web development. Prior to Brighttail, Matthew worked at Maxim Integrated in various roles, including manager of brand and creative, brand strategy manager, senior copywriter, copywriter, senior editor, and editor. In these positions, they were responsible for managing and evolving the brand, providing creative direction, driving brand awareness and engagement, developing brand and content marketing programs, and positioning the company as a thought leader.
Matthew Lewsadder completed their Bachelor of Arts degree in English from the University of California, Berkeley in 2000. From 2002 to 2005, they pursued a Ph.D. in English and History at The Johns Hopkins University. Additionally, they attended Santa Barbara City College, but no specific degree or field of study is provided.
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Brighttail
Brighttail is a Marketing-as-a-Service (MaaS) agency that works with high-tech B2B businesses around the world. Our mission is to help our clients achieve their growth ambitions. We do this by partnering closely with their teams, becoming experts in their industries, and fully committing ourselves to achieving their goals. Founded in 2016, Brighttail serves B2B clients all around the world from our Silicon Valley, Kuala Lumpur, and Penang offices. Over the years, we have helped businesses of all sizes reinvent their brands, disrupt categories and launch new products, build successful lead-generation programs, and maximize their ROI through high-impact marketing campaigns. As an agency, our goal is to be your growth partner for life. We’ve built our business—using a combination of world-class offshore resources, agile marketing systems, and a MaaS operating model—to provide a scalable, cost-effective marketing solution for growth-hungry businesses. Thanks to this approach, we’re able to provide a complete marketing team to growing businesses for less than the cost of a single employee. Startups and scaleups find that this is a great way to instantly build a marketing department, while larger enterprises use it as a cost-effective strategy to augment existing teams and capabilities. Whatever your reason for choosing Brighttail, you’ll enjoy working with a world-class team of strategists, writers, designers, developers, and digital marketers dedicated to achieving your business goals. Contact us to learn more: https://brighttail.com or growth@brighttail.com. Services + B2B Brand Strategy & Design + B2B Content Marketing + B2B Digital Marketing + B2B Website Design