Smruti Soni has over 10 years of experience in marketing. Smruti began their career in 2011 as a Marketing Intern at Mapro Foods Pvt Ltd. In 2012, they moved to Staragri as a Senior Manager. In 2015, they joined Flipkart as a Head of Marketing (Fintech @ Flipkart). Smruti was later promoted to Associate Director, Category Management & Growth (eCommerce Retail). In this role, they were responsible for customer growth & retail strategy, leading an 8 member team, creating annual operating plans, and launching growth features & programs. Smruti also held the positions of Senior Manager, Category Management & Growth (eCommerce Retail) and Senior Manager, Key Account Management (eCommerce Retail). In 2023, they joined brillen.de by SuperVista AG as Head of Marketing- UK & Europe.
Smruti Soni pursued a Postgraduate Degree in Business Administration and Management, General from the Indian Institute of Management Ahmedabad between 2010 and 2012. Prior to this, they completed a Business Economics, Honours degree from Delhi University between 2007 and 2010. Smruti has also obtained two additional certifications: a Fundamentals of Digital Marketing certification from Google in August 2022, and a Theatre Workshop certification from the National School of Drama in May 2005.
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