Alex Pavel

Alex Pavel serves as the Managing Director for APAC & Middle East at Sovos since 2024, while also holding positions as a Board Advisor with Virtual Advisory Board, Chairman of the Middle East Chapter at the Global Exchange Network Association (GENA), and Associate Member of Harvard Alumni Entrepreneurs. With extensive experience mentoring tech startups and fintech companies through the Founder Institute Middle East and Brinc, Alex brings specialized knowledge in B2B software and services, commercial strategy, international expansion, and strategic alliances. Previous roles include Managing Director at Pagero, Strategic Alliances Lead for EMEA at Avalara, and Sales Director for RegTech Client Advisory at IHS Markit. Alex holds dual MBAs in International Business/Trade/Commerce from University of Paris I: Panthéon-Sorbonne and Université Paris Dauphine - PSL, along with a Bachelor of Science in Economics from Universitatea Româno-Americană din București.