Nicole Bansal

Nicole Bansal is a seasoned marketing professional with extensive experience in leading marketing strategies across various industries. Currently serving as Principal at The Growth CMO and Fractional CMO at Arcee.ai, Nicole provides fractional marketing services for B2B tech startups and specializes in small language models within AI. In addition, Nicole acts as a Marketing Advisor for Allen Control Systems, focusing on innovative defense technologies. Previous roles include VP of Marketing at Viable, where a comprehensive marketing strategy was developed, and VP of Marketing at Bbot, which successfully led to the company's acquisition by DoorDash. Other notable positions include marketing leadership roles at Liftoff Mobile, where pivotal marketing efforts contributed to its acquisition by Blackstone. Nicole holds a Bachelor of Business Administration (Honours) from the Beedie School of Business at Simon Fraser University.