Brisa
Berk Aral is a seasoned professional with extensive experience in product marketing and engineering. Currently serving as the Product Marketing Manager at Brisa Bridgestone Sabanci since March 2021, Berk specializes in developing comprehensive portfolio strategies, evaluating regional markets, and collaborating with production and R&D teams to align product offerings with market needs. Prior to this role, Berk held various positions at Schindler Group from April 2015 to March 2021, including Product Marketing Business Leader and Elevator Product Specialist, where responsibilities encompassed launching new products, market analysis, and cross-functional collaboration. Earlier career experience includes serving as a New Installation Supervisor and Application Engineer at Schindler Group, and as an Automation Engineer at ALTINAY Robot Technologies Inc. Berk Aral holds an Executive MBA from Sabanci University and a Bachelor's degree in Mechatronics, Robotics, and Automation Engineering from the same institution. Educational foundations were built at İstanbul Özel Saint-Joseph Fransız Lisesi.
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Brisa
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Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret AS (Brisa) is a Turkey-based company engaged in manufacturing, marketing and selling vehicle tires. The Company operates in three brands: Lassa, which the Company conducts marketing and sales activities in more than 50 countries; Otopratik, which offers check and maintenance services, and Bridgestone. The Company produces different types of tires for a range of vehicles, including passenger vehicles, trucks, buses, farm and off-road vehicles. The Company's products include ultra high performance tires, standard car tires, 4x4 vehicle tires, steel radial van/light truck tires, agricultural tires, forklift tires, bias-ply bus/truck tires and motorcycle tires, among others. As of December 31, 2011, the Company had one subsidiary, Bandag Lastik Mamulleri Tic AS (Bandag).