Brisa
Filiz Mert is a seasoned professional with extensive experience in digital project management and e-commerce, currently serving as the Digital Projects and Analytics Manager at Brisa Bridgestone Sabanci since February 2015. Mert has developed expertise in omnichannel strategy, ZMOT, FMOT, and SMOT while managing projects in SAP Hybris. Previous roles include E-Commerce Consultant on a freelance basis, Campaign & Reporting Manager, and Business Intelligence Manager at Hepsiburada. Mert's early career featured positions such as Test Engineer at Etcbase Yazılım ve Bilişim Teknolojileri A.Ş. and Technical Manager at CBR Yazılım. Academic qualifications include an MBA in Management Strategies from Gebze Technical University and a bachelor's degree in Business from Akdeniz University.
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Brisa
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Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret AS (Brisa) is a Turkey-based company engaged in manufacturing, marketing and selling vehicle tires. The Company operates in three brands: Lassa, which the Company conducts marketing and sales activities in more than 50 countries; Otopratik, which offers check and maintenance services, and Bridgestone. The Company produces different types of tires for a range of vehicles, including passenger vehicles, trucks, buses, farm and off-road vehicles. The Company's products include ultra high performance tires, standard car tires, 4x4 vehicle tires, steel radial van/light truck tires, agricultural tires, forklift tires, bias-ply bus/truck tires and motorcycle tires, among others. As of December 31, 2011, the Company had one subsidiary, Bandag Lastik Mamulleri Tic AS (Bandag).