Filiz Mert

Filiz Mert is a seasoned professional with extensive experience in digital project management and e-commerce, currently serving as the Digital Projects and Analytics Manager at Brisa Bridgestone Sabanci since February 2015. Mert has developed expertise in omnichannel strategy, ZMOT, FMOT, and SMOT while managing projects in SAP Hybris. Previous roles include E-Commerce Consultant on a freelance basis, Campaign & Reporting Manager, and Business Intelligence Manager at Hepsiburada. Mert's early career featured positions such as Test Engineer at Etcbase Yazılım ve Bilişim Teknolojileri A.Ş. and Technical Manager at CBR Yazılım. Academic qualifications include an MBA in Management Strategies from Gebze Technical University and a bachelor's degree in Business from Akdeniz University.