Barbara Martin

Barbara Martin, MBA, is a seasoned marketing professional with extensive experience in oncology and healthcare. Since August 2015, Barbara has held various leadership roles at Bristol Myers Squibb, including Director of Strategy Operations and Director of US Oncology Marketing for Repotrectinib. Prior to this, Barbara served as an Account Supervisor at MRM // McCann and a Junior Market Manager at NextGen Healthcare, where responsibilities included developing integrated marketing campaigns and tracking engagement metrics. Earlier experience includes a Marketing Communications Assistant role at Siemens Healthcare and a Marketing Coordinator position at University Services. Barbara holds both a Master's and a Bachelor's degree in Business Administration with a focus on Marketing from Drexel University.