Marcela Amorim A. Geri

Marcela Amorim A. Geri is an accomplished marketing professional currently serving as the Associate Director and Worldwide Media and Influencer Marketing Lead at Bristol Myers Squibb since April 2018. With extensive experience in influencer marketing strategies on a global scale, Marcela leads the Influencer Center of Excellence across the commercial organization. Previous roles include Director of Worldwide Social Media and Third Party Engagement and Associate Director of Worldwide Omni-Channel Capability Lead, where Marcela successfully led omni-channel transformation projects and developed engagement strategies across multiple markets. Educational qualifications include a Master's in Marketing & Brand Management from Kingston University and a diploma in Professional Marketing from CIM. Additional experience spans marketing roles at reputable companies such as The Mosaic Company, In Press Porter Novelli, and Abbott Laboratories, complemented by a BSc in Communications from Universidade Metodista de São Paulo.