Carlos A. Reyes Rodríguez

Carlos A. Reyes Rodríguez serves as the Sales and Marketing Director for Latin America at Encyclopaedia Britannica, Inc., focusing on the expansion of Britannica Educación in a rapidly evolving educational landscape. Previous roles include Head of Growth at SmileandLearn, where strategic development propelled company expansion in Latin America, and Commercial Director at SM Group, where innovative e-learning business lines were launched. Other key positions include leadership roles at Atlética and Santillana Group México, driving significant income growth and developing hybrid educational solutions. Carlos also has extensive experience in sales management from McGraw Hill, contributing to innovative projects that enhanced customer engagement. Educational qualifications include an ongoing degree in Business Administration from EGADE Business School and a diploma in Education from Instituto Tecnológico Autónomo de México, complemented by a background in Communications from Universidad del Tepeyac.