Basak Boz Midilli

Basak Boz Midilli is an experienced marketing professional currently serving as TCNC Brand Manager - New Categories at BAT since September 2017, with previous roles including Area Event & Influencer Marketing Manager, Area Social Media Executive, and Area Strategic Planning and Insights Executive. Responsibilities include leading comprehensive marketing strategies, digital campaign design, and social media management across the Turkey, Caucasus, and North Africa regions. Prior to BAT, Basak worked as a Consumer Research Analyst and Territory Executive at Philip Morris International, contributed to public relations and market research projects at Pfizer, served as a finance intern at BP, and gained research experience at the Istanbul Policy Center. Basak holds an MBA in Marketing and a BS in Social and Political Science from Sabanci University.