Behrad Taadoli

Behrad Taadoli is a seasoned marketing professional with extensive experience in business intelligence and transformation, currently serving as a Senior Marketing Transformation Manager at BAT since June 2017. In this role, Behrad leads global business intelligence services, focusing on standardization, simplification, and automation while identifying opportunities to enhance service offerings in analytics and data visualization. Prior positions at BAT include Marketing Transformation Manager and Trade Insights Manager, where leadership was demonstrated in business development, stakeholder management, and retail analysis across various markets. Early career experience includes roles as a Business Analyst and Research Analyst, alongside a prior position as an English Teacher at Anglo World Malaysia and an internship at Bronze Bronze Industrial Group. Behrad holds a Bachelor of Engineering in Mechatronics, Robotics, and Automation Engineering from the University of Staffordshire.