Francesca Romana Saule

Francesca Romana Saule, PhD, currently serves as the Growth Hub Lead for Digital Marketing at BAT, where responsibilities include shaping and leading the company's first Digital Marketing Hub in Europe and the Americas. Prior experience includes roles as Chief Digital & Experience Officer and Global Digital & CRM/Digital Transformation Director at illycaffè, where Francesca focused on digital transformation, eCommerce, and customer experience. Previously, Francesca held strategic positions at Accenture, overseeing various digital strategy projects, and worked as a television news reporter for Voice of America, covering international economics and politics. Academic credentials include a PhD in Economics from Università degli Studi di Trieste and executive programs at Harvard Business School and ESCP Business School.