James Demopoulos

James Demopoulos is a seasoned marketing professional with extensive experience in brand management within the tobacco industry. Currently serving as the Senior Director of Brand Building for Vuse at BAT since July 2020, James has previously held senior leadership positions at Santa Fe Natural Tobacco Company and American Snuff Company, LLC, overseeing brands such as Natural American Spirits and Grizzly. Earlier career roles at RJ Reynolds involved significant responsibilities in innovations and brand management for VUSE and Camel. James began his career in the marketing sector at Conwood Sales Co. James holds an MBA in General Business and Administration from Wake Forest University and a BA in Economics from the University of Illinois Urbana-Champaign.