Jose Ariza Pinilla

Jose Ariza Pinilla is a seasoned professional in sales and trade marketing, currently serving as Trade Marketing Manager and Area Manager at BAT since May 2017. Jose has a robust background in marketing finance and analytics, demonstrated through roles such as Planning and Insights Executive and Marketing Finance Analyst, where responsibilities included overseeing KPI performance and financial evaluations of trade projects. Previous experience includes a position as Customer Development Promotions Analyst at Unilever, managing trade marketing budgets and conducting performance assessments. Jose holds a degree in Industrial Engineering with a focus on Commercial and Logistics from Pontificia Universidad Javeriana, completed in 2016.