Rafay Aftab

Rafay Aftab is a seasoned professional with extensive experience in consumer experience strategy and brand management, currently serving as the Senior Modern Oral Consumer Experience Strategy & Planning Manager for the Western Europe Area at BAT since May 2015. Aftab has held various strategic roles within BAT, including Senior Area HP & Combustibles Category Manager for BeNeLux UKI & France and Area Combustibles Brand Manager for multiple regions. Prior to joining BAT, Aftab worked as a Brand Manager for 3G/4G at Zong CMPak Ltd and as an Engineering Executive at Global Technologies. Aftab holds a Bachelor of Engineering in Electronics and Communications from The Australian National University, completed in 2013.