Rodrigo Parra

Rodrigo is a globally experienced HR and business transformation leader with 15+ years across Europe, North America, Latin America, and Africa. Proven track record in total rewards, organizational design, and cultural transformation within complex, multi-country environments — most notably at British American Tobacco.

Combines strategic vision with a people-first approach to drive performance, sustainable growth, and measurable impact, with a strong focus on innovative total rewards strategies. Known for designing and implementing tailored reward systems that align with business goals, enhance employee experience, and support organizational transformation, while fostering high-performing teams and inclusive leadership that deliver long-term value.