Saufi Ahmad

Saufi Ahmad is an experienced professional in trade marketing and operations, currently serving as an Associate Distributor Manager at BAT since June 2018. Saufi leads a team of 20 Area Sales Executives across Kuala Lumpur and Negeri Sembilan, contributing to 16% of the national sales volume while overseeing strategic sales planning and DPSM activities. Previous roles include a secondment to the Head Office for brand deployment and activation, a Trade Marketing Executive, and a Senior Operation & Marketing Executive at HALFEST JAKIM, as well as a Senior Event Executive at Jump Street Asia. Saufi's career began as a Special Project and Development Assistant at the Malaysia International Halal Showcase. Saufi holds a Bachelor of Corporate Communication from Universiti Industri Selangor, completed in 2015.