Teodor Cucu

Teodor Cucu possesses extensive experience in consumer experience and digital marketing, currently serving as the Head of Consumer Experience and Head of eCommerce for British American Tobacco since January 2021. Prior to this role, Teodor was the Global Strategy Director at McCann Worldgroup, overseeing a premium lifestyle brand across 50+ markets. Teodor has also worked as an Independent Strategy & Innovation Consultant, focusing on creative and brand strategy, and as a Digital Marketing Consultant for British American Tobacco, enhancing digital marketing for e-cigarettes. Throughout a career that began in 2001, Teodor has held various strategic roles in prominent agencies, including Creative & Strategy Director at TheCell and GMP Advertising, where significant industry accolades were garnered. A graduate in Animal Sciences, Teodor also holds certifications in strategic marketing and business management.