Elaine Ball

The British Association for Counselling and Psychotherapy is the professional association for members of the counselling professions in the UK. Counselling changes not just the lives of individuals, but of families and communities. Our desire for social justice determines everything we do and guides our relationship with our members and the public, as well as commissioners and government. It’s why we champion the counselling professions as a viable, and increasingly evidence-based choice for people. We know counselling works. We’re alongside our members throughout their careers and put them at the heart of what we do. We understand their needs and support them in making a positive difference to the mental wellbeing of their clients. We do this by promoting and facilitating research to produce trusted best practice, and by providing a robust framework to ensure the profession follows and adheres to the highest possible standards that protect individuals seeking therapy. As a result, we help the general public, individuals and commissioners make better, more informed choices about the provision of counselling, and continue to raise the ethical and professional standards of the profession.