Ruth Norfolk

PR & Communications Manager at British Canoeing

Ruth Norfolk is an accomplished PR and Communications Manager with extensive experience in sports communications, currently leading media and strategic communications at Paddle UK since November 2016. Ruth's expertise includes managing high-profile campaigns, media relations, crisis management, and stakeholder engagement, while also contributing to various leadership teams. Previous roles include Press Attache at the British Paralympic Association, Senior Managing Victory Officer at the British Olympic Association, and Communications and Marketing Manager at Volleyball England. Ruth's background features a solid foundation in public relations developed during tenure at British Swimming and Nottinghamshire Police, complemented by a Bachelor of Arts in Public Relations & Media Management from The University of Huddersfield.

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