Nirupa Fernandez

Nirupa Fernandez is a seasoned marketing professional with extensive experience in the education and cultural sectors, currently serving as Marketing Lead for Cultural Engagement at the British Council since September 2015. Nirupa has a proven track record of driving strategic marketing initiatives across Asia Pacific, focusing on English, education, and arts. Previous roles at the British Council include Director of Marketing for India and Assistant Director of English Language Services, where significant advancements in digital learning and marketing approaches were implemented. Ideation and development of digital strategies and partnerships have been pivotal in Nirupa’s earlier positions, including roles as Assistant Director for English Digital Partnerships and English and Exams Marketing. A strong educational background encompasses an MBA in Marketing, certifications from the Chartered Institute of Marketing and the Market Research Society, with ongoing studies in digital marketing and organizational leadership.